A 2005 Forrester study of 960 global executives identified CRM and customer segmentation as two of the top five CEO tools to optimize business. However, Forrester also found that “lofty executive plans are often held captive to lowly customer data issues and time-consuming consolidation processes.” (“The Forrester Wave™: Customer Data Integration, Q2 2005,” Forrester Research, June 13, 2005.)

Zolon provides enterprise application resources to help you develop an integrated application infrastructure and consolidated view of your customer-unique, complete and accurate customer information. We help you bring together the information that makes up a specific customer’s history so you can:

• Identify your customers across multiple departments and business units
• Deliver superior customer experiences through smarter, fact-based decisions.
• Improve your ability to meet regulatory requirements
• Reduce your data management costs

Zolon helps you develop holistic approaches to customer service and retention. And we provide the consultants you need to optimize your CRM installation-proven, reliable resources that enable businesses to rapidly and cost-effectively realize the benefits of achieving a single source of truth. We understand that optimizing CRM also involves extensive application integration to ensure significant improvements in revenue, productivity and business performance. Our approach focuses on design, testing, deployment and management of your cross-application business processes, accelerating implementation time, and lowering total cost of ownership.